Let's have an official introduction. Hi, We're Zitee, Glad to Meet You! In this blog series, we aim to give you the story behind Zitee. If you have been browsing the site, then you already have an idea of our business inspirations and philosophies:
Travel wear and share
Travel spark
Wear a smile
Share a smile
A pocket full of smiles
Spark a dream
We will expound on them thru this blog, but first...
Why is it called Zitee?
ZI is part of the initials of the founder's first company that's still going strong today. But before incorporating it to the name of the clothing brand, it should have another meaning that fits the theme. And indeed there is, with allowance for artistic freedom.
The people of Sumer, an ancient civilization in Mesopotamia before Babylon, believed in the existence of "spirit" termed as zi. To the Sumerians, every object has it. Zi corresponds to the ancient Egyptian belief of ka or "double," which accompanied like a shadow all things in heaven and earth [1].
Zi is the force that enables a living being to breathe and act, to move and feel. Forces and phenomena of nature were themselves spirits, like the lightning which struck the temple, or the movement of sun through the heavens [2].
The force that compels us to travel and explore the world is akin to this zi, isn't it?
Tee, simply refers to the ever comfortable T-shirt. So it's sealed: ZITEE.
In the next post, we describe the basic principle of the business: Travel wear and share.
Hop on board!
Follow our blog for travel and product stories, inspirations and tips. If you want to be a contributor, send an e-mail to squad@wearzitee.com. We'd love to grow a community with you!
References:
[1] Sayce, A.H. (2004). Early Israel and the Surrounding Nations (e-book release). Retrieved from http://www.gutenberg.org
[2] Sayce, A.H. (2018). Babylonians and Assyrians (reprint). Retrieved from https://books.google.com
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